For years, we heard brands throw up barriers around why they didn't want to participate in social media marketing. One of...
The hidden risk of social media marketing: Managing old Facebook admins
read more
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Professional organization ARRT destroys 5 common Facebook myths
It's always extremely rewarding when one of your former clients excels in the area in which you coached them. In this case,...
Does Scandal’s Olivia Pope represent the PR industry well?
Confession: I'm not a huge Scandal fan. Not yet, at least. In fact, I just started watching the show recently, after I was...
Do you really need a cover letter with that resume?
A few weeks ago, friend and fellow HAPPO champ, Nikki Little from Identity PR, asked the following question: "In your...
How to: Optimize your LinkedIn profile (using some new LinkedIn features)
For me, the month of January is all about setting the foundation for a new, new business funnel in 2014. I'm taking some...
How brands can make money–fast–using Jelly
Finally, the social app that changes everything. The app that will completely transform the way businesses engage and...
23 #FirstWorldPRproblems
We've all see the hash tag on Twitter: #firstworldproblems. My Starbucks was too hot. My iPhone isn't fast enough. My...
18 social media career moves in Minnesota in 2013
Last year, I published a list of 18 people right here in the Twin Cities who made big career moves in the social media...
Is an MBA worth it for PR professionals?
For years, we've had the "is an APR worth it" conversations within the PR industry. But, the "is an MBA worth it"...
Is Snapchat really the next big social media platform?
Snapchat. I've had it crammed down my throat for the last year-plus that this social media network is the NBT (next big...