A lot of people ask me: What do you wear when you work from home during the day? I gotta tell you, this part of the job...
The PR consultant dress code strategy
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Repeat after me: Bloggers are NOT mainstream media
Now, I don't get pitched that much. I'm not a lifestyle blogger, after all. But, I do get a few emails from time to...
PR isn’t about “content”–it’s about ideas
Think back to the early 2000s. Was ANYONE talking about "content?" Anyone at all? Not really. Nowadays you can't go five...
PR hiring managers: Please read this post
Last week a friend of mine sent me a concerning email--but one I've seen far too often over the years. He has been...
Hash tags: They key to success for brands on Instagram?
We all have that friend. Oh, you know the one. The friend who posts pics to Instagram and uses about 57 hash tags in the...
What I’ve learned in the first four years of ACH Communications
Four years ago last month, I made the leap from "working for the man" to "working for myself" when I started ACH...
5 out-of-the-box ideas that will boost your team’s creativity
Last week, I participated in a panel discussion on creativity for the Minnesota PRSA chapter. We discussed creativity from...
How to manage a crisis in the digital age: Buffer’s weekend hack
Over the weekend, you may have seen the tweets/posts about a number of people's Buffer accounts getting hacked. Here's just...
Where do you turn for reputable news in 2013?
Friend and colleague, LuAnn Gluwacz brought up an interesting question on Facebook a couple weeks ago: If you were to cite...
Insider Conversations: Comings and Goings in Twin Cities PR and digital marketing – 10/21
Each quarter, I share a short list of comings and goings and other PR/digital marketing industry news right here in...