Our COVID-19 winter has seen the start of many social media marketing trends. But, one I find particularly interesting--the...
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Does anyone really search by hash tags on LinkedIn?
What's our hash tag strategy? It's a question I think every company has asked itself or its agency partner over the last 10...
My motivation: Don’t tell me I can’t achieve that goal
A few weeks ago, friend, partner and client, Stacia Nelson, made the following post on her Facebook page. The message:...
When it comes to social media posts, write when you’re hot
One of the most successful (most viewed) posts I've ever made on this blog was this post about how people (at the time--but...
The little white lie of the social media profile shot
We all have that friend or colleague. You know the one. That person with the social media profile shot that doesn’t exactly...
Consultant or therapist? You want to be both.
Over the years, I've had more than a few clients say some version of the following phrase to me: "You're part consultant,...
Trend: CEOs posting employee-only memos on personal LinkedIn profiles (and other social media sites)
There's been a trend emerging during the coronavirus and civil unrest--one that's flown under the radar a bit, but one I'm...
Now is the time to diversify your social ad strategy
In case you missed it, the list is now pretty long of companies boycotting Facebook to support the #StopHateforProfit...
“Grabbing coffee” is going to look a little different in the COVID-19 era
Each year, I make a "coffee list." Essentially, it's 12-15 people I really want to have coffee with this year. It's not an...
How do we get more people of color in the PR industry? A conversation with United FC’s Gabriela Lozada
A couple weeks ago, I wrote a post about steps I believe companies across the country (and world) should be taking to put...