Why is storytelling so vital to corporate CSR efforts? That was the topic I spoke about to a room full of community...
8 digital strategies to tell your CSR story more effectively
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Likable content: How to create social media content that gets clicks
Last night, I presented to a room full of aspiring community managers at a unique training program based here in the Twin...
Then and Now: 16 digital marketers whose careers have skyrocketed since 2008
Almost four years ago I started my own business. It's been about five years since I started blogging. A lot has happened in...
10 business cases for CEOs to use social media
"Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve...
Are craft breweries doing enough to market themselves differently?
Last week, I attended a great event at a craft brewery here in Minneapolis named 612Brew (hosted by Minnesota PRSA). I had...
What Facebook hashtags will mean for marketers (eventually)
The short answer: Nothing. Yet. That's because the darn things aren't even rolling out to all users for a while (see...
9 (recent and current) PR interns destined for greatness
It's that time of year. Interns have recently begun their stints with employers across the country. As they begin their...
PR Rock Stars: Christina Milanowski
Minnesota PRSA 2012 Young Professional Award winner. New (relatively) social media director at Maccabee PR in Minneapolis....
Do brands really need to demonstrate sympathy during national crisis?
This past weekend, while I was on vacation, a story by Katie Humphrey ran in the local Minneapolis Star Tribune about the...
Is the new LinkedIn Today on your list of daily reads?
Widely regarded as THE network for business professionals, LinkedIn is one of those networks most people are "on" but few...