As many of you know, Instagram is one of my favorite apps and social networks. I use it a lot--mostly because I take most...
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Jello FML social media campaign: Brilliant or bone-headed?
Just yesterday, Jello (yes, THAT Jell0) launched a campaign titled (wait for it): FML. Not THAT FML. In this case, Jello's...
What if Don Draper was a PR pro?
The latest TV drama my wife and I are engrossed in? Mad Men. I know, I know, where have you been, Arik? We're a little slow...
Facebook gifts: Does it have a future for brands?
By now, you've seen the button on Facebook. Give a gift. It pops up when you see a story posted by a friend who might be...
Should companies give up promoting holidays on Facebook?
It all started with this. Simple. Brilliant. And just a great move. Then they moved on to much more obscure holidays. And,...
Emoticons for brands: New trend or too spammy?
Are you a serial emoticon-er? I'll be honest, I've been known to include a smiley face or two in my tweets and Facebook...
How I grew my blog readership 659% in just 3 years (and how you can, too)
I started blogging in December 2008. At the time I was working for Fairview, the second-largest health care system in...
LinkedIn beefs up platform: But will you spend more time there?
Quietly (very quietly) LinkedIn has been beefing up its platform lately. Sure, you read all about the numerous changes...
Why do we lock our top talent up in meetings all day?
When I worked on the corporate side, I sat in my fair share of meetings. On average, probably about 3-4 hours a day--half...
Why “Lean In” is a great read for women AND men (PR pros)
Last week, my wife and I started a two-person book club (the things you do in the name of marriage). Up first: Sheryl...