If you've worked in PR long enough, you've probably helped a client or employer revamp (or create) an online newsroom. It's...
6 elements of the digital newsroom of tomorrow
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
What you can learn about starting your next new job from the Target CMO
In the Sunday edition of the Minneapolis Star Tribune, I read an article about Target's new CMO, Jeff Jones, and what he's...
The real reason nobody’s reading hard copy newspapers
Last week, I made a big decision for our family: We were going to subscribe to the daily Minneapolis Star Tribune. The hard...
Join us for the second-ever Minnesota HAPPO Hour on May 2
Two years ago we held our first-ever live, "HAPPO Hour" series of events across the country. 10-plus markets held live...
18 traits of the new digital American family
My wife and I have taken to watching Mad Men recently. We're only on season 2 and still catching up, but watching ad men...
How companies are using Instagram as a recruiting tool
Over the last couple years, there have been many posts written about companies using Instagram as a marketing tool to raise...
Dear fellow PR/marketing/social media consultants: We need to do better
Last week, Ragan published a study around the current state of social media teams and client expectations around social, in...
The most valuable skills I learned in college weren’t in a classroom
This week, I made my bi-annual pilgrimage to Winona, Minn., to my alma mater. I head down there twice a year to speak to...
Is Oreo really the brilliant marketers everyone thinks they are?
Oreo. Say the brand name in a room for of marketers these days and you'll quickly hear words like "OMG-- love", "real-time...
Why Vine is dying on the…well…vine
Earlier this year when Twitter unveiled its new video-sharing, GIF-like-producing app, Vine, I was a little skeptical. But,...