Earlier this week, friend, colleague and fellow blogger Aaron Pearson asked me to speak to his class at the University of...
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
5 reasons why the solo consultant lifestyle isn’t all it’s cracked up to be
Before I begin, I want to say this: I LOVE my job as a solo consultant. It's everything I thought it would be--and much,...
6 Facebook enhancements you may have missed since Jan. 1
We're just three months into the New Year, but in case you haven't noticed Facebook has made a TON of enhancements and...
5 ideas to make the Minnesota Classics even better
Last week, my great state celebrated its annual version of the Silver Anvil PRSA Awards--the Minnesota Classics. It's a...
Google Glass: Why it won’t go mainstream until 2023
As most of you know by now, Google will unveil one of its more interesting products in recently memory later this year (or...
Spam’s “Sir-Can-A-Lot” social media campaign: Brilliant Oreo copycat or creative blunder?
On Sunday, David Phelps of the Star Tribune wrote a post about Hormel and its relatively new social media campaign built...
How to amplify your content via Facebook page post ads
When I say "Facebook advertising", for many the straight-forward marketplace ads you see on the right-hand side of the site...
Millennials: Are you sure you want that corner office job?
One thing that's undeniable about millennials: They're a ferocious bunch. You will be hard-pressed to meet a millennial in...
8 reasons Feedly will make you forget all about Google Reader
In case you missed it: Huge news from the Internet last week--Google Reader is shutting down! (insert scream here). As of...
Why do so few men go into PR?
I haven't worked on the client/agency side of PR now for almost four years. But, when I was, I was typically one of a...