Read yet another media story on working remotely and how it will change work forever once the pandemic is over. This one,...
Why aren’t we talking more about expectations and the current remote working situation?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Why are many social media marketers still working from the 2015 playbook?
No one will question that the global pandemic has had far-reaching impacts on our daily lives--in just three short months....
Will companies keep up the momentum around racial injustice–and what will it look like?
The last couple weeks, amidst the marches and protests, we started to see companies put speaking up racial injustice--with...
Where are the brands standing up for George Floyd?
Earlier this week George Floyd was killed by the Minneapolis Police Department. By now, you've seen the video. You've...
Why can’t brands replicate the success of “Some Good News?”
In case you missed it, John Krasinksi's popular "Some Good News" was sold to VIACOM-CBS last week. It's not all that...
How an underground high school newspaper led to a 10+ year blog
Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids...
The two brands leading the way with brand journalism during COVID might surprise you
The term "brand journalism" is a bit of a lightning rod term in the social media marketing business. For some, it conjures...
How “Last Dance” is proving leadership has evolved quite a bit since the 90s
This quote from Michael Jordan in the popular "Last Dance" documentary says it all about MJ's attitude during his...
How to start “freelancing” during a pandemic
With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I'm...
Teaching social media via Zoom–the ups, the downs and the sideways glances
It was March 13. I was enjoying another lazy day by the pool in Palm Springs. We go each year to see my parents who live in...