Almost four years ago when I started by my business one of the first people that reached out to me was Shelli Lissick....
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
What Most Professionals Are Forgetting: Test Your Social Media Strategies First
I'm taking a rare week "off"--which means I'm also trying to unplug for 9 days (we'll see if I'm successful). So, I thought...
6 ways Facebook sponsored stories can drive more than just page likes
In my consulting work, there are always a number of "ah-ha" moments for clients. That point at which they really start to...
Does an online degree make you suitable for a real-world job?
Little off-topic today, but it's an interesting discussion. Can on online degree help you find a *real* job? Like many, I'm...
Are companies realistic about the social media candidates they’re seeking?
Does this sound familiar? Seeking: Social media rockstar with 5-7 years experience in digital marketing including community...
Why real-time international social media is like dating a demanding supermodel
OK, I'll admit, the title is a little far-fetched (not that I would know :). But, the topic certainly isn't. International...
6 types of photos that work on Instagram (brand lessons from personal use)
Hi. My name's Arik. And, I'm an Instagram addict. It's darn-near my social platform of choice these days (less and less...
Working with your PR agency: How to get the best results
Today's guest post comes from Rachel Thexton at Dunn PR north of the border in Vancouver, British Columbia. Her topic? How...
Is Oreo the NY Giants of Facebook content marketing?
Get the reference? Yeah, I'm claiming Oreo might be the Super Bowl champions when it comes to content marketing on...
3 non-profits using Pinterest to drive real social change
I hate to add another Pinterest-related post to the blogosphere, but I'm going to do it anyway. However, I'm not going to...