I’m not a huge fan of the social media book craze. They’re a dime a dozen. Go check out the marketing section at Barnes & Noble...
READ MOREWhy “Lean In” is a great read for women AND men (PR pros)
by Arikhanson | May 7, 2013
Last week, my wife and I started a two-person book club (the things you do in the name of marriage). Up first: Sheryl Sandberg’s Lean In. It’s...
READ MOREBook Review–Like: Seven Rules and 10 Simple Steps for Social Media in Your Campaign
by Arikhanson | Mar 15, 2012
About a month ago, I noticed a local PR colleague, Kelly Groehler, tweeting about a book she was writing (along with Dave Ladd, Greg Swanholm,...
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