The last few weeks we’ve watched friends, families and colleagues struggle in Texas and Florida with two of the biggest hurricanes to...
READ MOREWhy PRSA’s stringent APR rules need to change
by Arikhanson | Oct 5, 2016
I want to start by making one thing clear: This is not a post designed to bash PRSA or the APR. I was a PRSA member, committee member and board...
READ MOREYou don’t have to be aggressive to be an effective PR consultant
by Arikhanson | Sep 28, 2016
I think there’s a a bit of a misconception in our industry. That you need to be aggressive to be an effective consultant. I’ve...
READ MOREAre LinkedIn endorsements unethical for PR pros?
by Arikhanson | Sep 22, 2016
Earlier this week, I gave a presentation to a group of employees at a local client. The topic: Enhancing your reputation online in...
READ MOREWe need to stop saying “My team”
by Arikhanson | Jul 7, 2016
I want to talk about a little thing that’s been bugging me lately. It’s not a big thing. It’s not really all that critical to...
READ MOREWhen relaunching a new web site actually IS news
by Arikhanson | Jun 6, 2016
By now, most of us have been in the following situation. “We’re revamping our web site–this is big news! Shouldn’t we...
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