In a previous life, I spent my days working for a large health care organization based here in Minneapolis. I had taken the job as a “step...
READ MOREThe real reason the PR agency model is broken
by Arikhanson | May 25, 2016
I’m not a career agency guy. I didn’t cut my teeth at Spong. I didn’t work my way up from intern to VP at Weber. I just...
READ MOREExecutive announcement news releases – productivity wasters or useful PR tools?
by Arikhanson | May 17, 2016
Back when I was working for other people, I had a job where I had to write and post a steady stream of executive announcements. Oh, you know...
READ MOREThe most essential–and overlooked–skill in PR
by Arikhanson | May 10, 2016
With a headline like that, you might expect me to talk about something like media relations skills, or video editing skills, or maybe even...
READ MOREThe changing media landscape…and what it means for media relations
by Arikhanson | Apr 20, 2016
It’s no secret–the media landscape has shifted. Seismically. Media share news differently now. Media create news differently now....
READ MOREDo news releases REALLY help with SEO?
by Arikhanson | Apr 14, 2016
In my perusing of Linked last week, I came across this post from Nancy Shenker, CEO of the ONSwitch. In the post, Nancy makes a claim...
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