Some things in the world of PR make me scratch my head. Trade publication media kits, for example. When researching a new trade publication or...
READ MORE12 pieces of advice I would give my team (if I had one)
by Arikhanson | Nov 11, 2015
One of the biggest drawbacks of working for yourself is the complete and utter lack of a team. I work by myself at my home office most days. I...
READ MOREWhy “I want to get on Buzzfeed!” is replacing “I want to be on Oprah!”
by Arikhanson | Oct 7, 2015
A friend and colleague of mine posted the following on Facebook last Friday: “Potential new client just said this: Magazines are great...
READ MOREI still love you PRSA–even though I’m no longer a member
by Arikhanson | Sep 8, 2015
About five years ago, I made the tough decision to not renew my PRSA membership. It was purely a business decision. I was on the board of...
READ MOREDo you take time to celebrate your successes?
by Arikhanson | Jul 7, 2015
Over the years, I’ve worked in every possible setting in the PR world. Agency. Corporate. Non-profit. Independent. One observation...
READ MORE4 ways clients can be better clients
by Arikhanson | Jun 2, 2015
A few weeks ago, Hubspot made a post about why clients fire PR agencies. Lots of the reasons you thought would be on a list like that showed...
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