Of course, I know the answer. I know the answer because I’m one of the people who hate Excel. It is the bane of my existence. But,...
READ MOREThe age-old debate: Agency or corporate PR?
by Arikhanson | Mar 27, 2014
Yesterday, I made one of many trips to Winona (my alma mater) to speak to kids as part of my responsibilities on the WSU Alumni Board. As part...
READ MOREWhy I’m done with RFPs (for now)
by Arikhanson | Feb 26, 2014
I’m so mad at myself. I swore I was done with RFPs. Then, I got sucked back in. Sucked back in by the prospect of a fairly interesting...
READ MOREPitching reporters using social media: What do the journalists say?
by Arikhanson | Feb 11, 2014
Whenever I see the phrase “pitching journalists on social media” I cringe. Why? Because it’s not about “pitching”...
READ MOREWho do PR awards really belong to: Agencies or clients?
by Arikhanson | Jan 22, 2014
It’s that time of year–yes, it’s awards season! Not just for the entertainment industry–but for the PR and marketing...
READ MOREBrands: Whatever happened to solving the customer’s problem?
by Arikhanson | Dec 27, 2013
Last week, I was out shopping for a new phone at a retailer here in the Twin Cities (to be clear, it actually wasn’t Verizon–I just...
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