It was big news in my world when Squarespace ran a Super Bowl spot featuring my adopted home town, and alma mater, Winona. The spot featured...
READ MOREWhy you–not an agency–need to own your influencer relationships
by Arikhanson | Feb 10, 2020
Never a dull moment in the world of influencer marketing. Last week, Digiday wrote an article essentially claiming that agencies are destroying...
READ MOREThe laziest phrase in content marketing (and what to do instead)
by Arikhanson | Feb 6, 2020
I saw this post in my feed the other day and it reminded me of a post I had been meaning to write for ages. The title: The top 10 laziest...
READ MORE#RIPeanut highlights brand-to-brand trend actually may be working on Twitter
by Arikhanson | Feb 4, 2020
Last fall, Popeye’s trolled Chick-Fil-A on Twitter into helping it launch its new chicken sandwich that ended up selling out and causing...
READ MORE9 (realistic) social media trends for 2020
by Arikhanson | Jan 30, 2020
For the last few years, I’ve been developing a “Social Media Trends” presentation in January that I’ve now given more...
READ MORE6 pro tips for using LinkedIn that won’t make you look like an amateur
by Arikhanson | Jan 27, 2020
I spent a lot of time on LinkedIn these days. It is, without a doubt, the most valuable social network to me now (in a professional sense). So,...
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