One question I’ve consistently heard from companies re: social media marketing over the last 10 years of consulting has simply been: What...
READ MORECustomer experience matters–except when it doesn’t (which is a lot of the time)
by Arikhanson | Jun 11, 2019
Last week I brought my son to the orthodontist for his regular check-in. We had an 8 a.m. appointment. Great–early in the day, I thought....
READ MORE8 lessons from 10 years of blogging
by Arikhanson | Jun 6, 2019
Last December, I celebrated my tenth year of blogging. Whoops, I guess I forgot to pop that bottle of champagne! I’m usually a...
READ MOREExperience still matters in digital marketing (no matter what the ‘pundits’ say)
by Arikhanson | Jun 4, 2019
Last week, a post by long-time blogger and consultant, Mark Schaefer, ruffled a few feathers–and for good reason. Generally, the post was...
READ MOREFinally, the PR industry takes a stand on unpaid internships
by Arikhanson | May 31, 2019
Last week, the PR Council, an association representing 110 top U.S. public relations firms, announced a new policy for its member firms: Pay...
READ MORELess “let’s go viral” and more “let’s build community”
by Arikhanson | May 29, 2019
Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. Namely, how...
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