In case you missed it, Accenture made big news last week by acquiring an independent NY-based agency named Droga5. This is big news, of course,...
READ MOREIs the PR industry missing the boat with influencer marketing?
by Arikhanson | Apr 4, 2019
For years, the PR industry had an intense love affair with “influencers.” Or, I should probably use a more accurate term: bloggers....
READ MOREThe best influencer marketing case study you’ll never hear about
by Arikhanson | Apr 2, 2019
You’ve read influencer marketing case studies. But believe me when I tell you, you’ve never seen an influencer marketing case study...
READ MORE15 Up-and-Coming PR and Social Media Marketers to Watch
by Arikhanson | Mar 29, 2019
Last week, I shared my news that I’ll be teaching social media at the University of St. Thomas. A big part of the reason I pursued this...
READ MOREThe ever-evolving nature of the PR/social media corporate reporting structure
by Arikhanson | Mar 26, 2019
“Who do you report up through?” It’s a question that’s been popping up a lot more lately–in conversations over...
READ MORETeaching at the University of St. Thomas: A (mini) dream come true
by Arikhanson | Mar 22, 2019
The year was 2012. A good friend, Shelli Lissick, had recommended my name to Dr. Tom Grier, a professor at my alma mater, Winona State...
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