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Remember back to the early days of social media when we put customers/fans/people in convenient persona buckets? Typically, these were titles...

Coming up in the PR and comms world in the Twin Cities, Greg Zimprich was always one of those names I saw often. Probably partly because, at...

Last week, a friend sent me a Facebook DM: “Should we still be using press releases?” Simple question, but one that’s full of...

One approach companies have long struggled with since the dawn of social media marketing is the simple concept of giving content, information...

If there’s one thing I learned from my years on the corporate side (and in my years since working with larger corporate clients)...

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to...