If you feel like you’ve read this post before, it’s because you have. Kinda. This “coffee” post has become a bit of an...
READ MOREWhat building a “personal brand” means in 2019
by Arikhanson | Jan 2, 2019
I’ve never really liked the term “personal brand.” Just something about it. Seems cheesy. Seems inauthentic. Seems contrived....
READ MORE58 people I’m thankful I had coffee with in 2018
by Arikhanson | Dec 19, 2018
Over the course of any year, I have coffee with a lot of people. I do it for a lot of reasons. 1) To get out of the house! Being a solo can get...
READ MOREThe widening generation gap–and what it means for communicators
by Arikhanson | Dec 13, 2018
Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They trust and admire the...
READ MOREThere are no shortcuts in influencer marketing
by Arikhanson | Dec 11, 2018
Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. We’ve seen scores of...
READ MORE“Never stop looking” — Follow these 4 strategies and you’ll always have a job
by Arikhanson | Dec 6, 2018
For the first 15 years of my professional life, when I was working as a full-time employee, I had a mantra: “Always be looking.”...
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