The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how many Fortune 500...
READ MOREThe social media career path…or lack thereof
by Arikhanson | Oct 10, 2018
Consider the following scenario: You take a job out of college as a coordinator at a big agency. You develop a feel and love for social media...
READ MORETrend: Shift to “dark social” will impact your marketing plans in 2019
by Arikhanson | Oct 4, 2018
We’ve been hearing about this whole “dark social” trend for quite a while now. After all, the concept of texting and private...
READ MOREWork-from-home lifestyle can come at a big cost
by Arikhanson | Oct 2, 2018
I’ve been an independent consultant now for nine years. And during those nine years the most common refrain I hear from friends and...
READ MOREWhy professional trade organizations need a complete revamp–and five ideas on how to do it
by Arikhanson | Sep 26, 2018
Professional trade associations are under fire. In fact, they have been for some time. Organizations like IABC, PRSA and AdFed are struggling...
READ MOREWhy Instagram is the new social media “home base” for brands
by Arikhanson | Sep 20, 2018
For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base....
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