Last week, I ran across this interesting article in the Atlantic. TLDR: Brands and customers can’t really be “friends” on...
READ MORE5 numbers from Nike’s recent “Dream Crazy” campaign that confirm its smashing success
by Arikhanson | Sep 10, 2018
In case you’ve been on a desert island somewhere for the last week, you’ve undoubtedly heard about Nike’s “Dream...
READ MOREInstagram pods indicative of 10-year social media trend
by Arikhanson | Sep 7, 2018
Like my friend Sarah Ziehr said on Facebook, if there was an “eye roll” emoji, I would have used it when I saw this post on...
READ MOREThe new era of transparency is a huge opportunity for PR
by Arikhanson | Sep 6, 2018
“Transparency” has been a buzzword of sorts the last year. It’s popping up in the news more. It’s a focal point for...
READ MOREThe transition from media to PR: Four former journalists talk about the surprises, struggles and wins
by Arikhanson | Aug 31, 2018
Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. I...
READ MOREWhat’s on my desk – the PR/Social media version
by Arikhanson | Aug 29, 2018
A couple weeks ago I ran across a feature in Twin Cities Business dubbed “What’s on my desk.” My curiousity was piqued when...
READ MORESUBSCRIBE TO ARIK'S NEWSLETTER
Catch up on the latest trends and insights in social media, PR and digital marketing.
Recent Posts
- Should an MBA be required for future social media marketers?
- What should your social media marketing focus on: Customer service or content?
- Does grammar even really matter in social media marketing anymore?
- Why do we continue to be loyal to our corporate employers when they’re not loyal to us?
- The power–and risk–of the personal job referral