I first heard the name “Sue Serna” a couple years ago from my clients at Cargill. Since then, her name has started to pop up with...
READ MOREThere’s no excuse for not responding to that coffee invite
by Arikhanson | Mar 2, 2018
As an independent consultant, I have coffee with a lot of people in any given year. In fact, I just blogged about 14 people I want to grab a...
READ MORE10 social media blogs and e-newsletters I suggest following
by Arikhanson | Feb 27, 2018
As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And,...
READ MOREAn inside look behind Sleep Number’s Super Bowl social media activations with Chanel Schmidt
by Arikhanson | Feb 20, 2018
Two weeks ago, the eyes of the world were on Minneapolis during Super Bowl week. And, among other things (including a fantastic game), that...
READ MOREIs it still “cool” to work for a Fortune 500 company?
by Arikhanson | Feb 12, 2018
I graduated from college in 1996. And I remember thinking when I graduated how cool it would be to work for either General Mills or Best...
READ MOREFive years later: Reflecting on 7 big social media trends from 2013
by Arikhanson | Feb 8, 2018
Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook...
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