I first met Heidi McGuire three years ago through a mutual friend. She was referred to me for a potential piece of business with Thermo King...
READ MOREThe four best social media executions I’ve seen during Super Bowl week (so far)
by Arikhanson | Feb 2, 2018
Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. After all, I’ll probably be north of 75 the...
READ MOREThe best content marketing you’ll see during Super Bowl week is from a Minnesota brewpub
by Arikhanson | Feb 1, 2018
For those of us living in Minneapolis this week, it’s kind of a marketer’s dream. There are “brand activations”...
READ MORE4 approaches the best executives take to connect with followers on LinkedIn
by Arikhanson | Jan 30, 2018
Other than Instagram, what’s the hottest social media platform in 2018? Probably LinkedIn. Consider the facts: LinkedIn now has 500...
READ MOREWhen did social media marketing become “un-social”?
by Arikhanson | Jan 25, 2018
Earlier this week, the Twin Cities experienced the biggest winter storm we’ve seen in five years. 10+ inches of snow fell in many parts...
READ MORE12 social media, marketing and PR leaders I’d work for in a second
by Arikhanson | Jan 23, 2018
Last week, a friend seeking new opportunities sent me a note on LinkedIn: “Who are the top people to work for in the PR/comms industry in...
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