Get the reference? Yeah, I’m claiming Oreo might be the Super Bowl champions when it comes to content marketing on Facebook. Specifically what they do with visuals and how they pair them up with text, in some cases. Sure, there are other brands doing lots of things right when it comes to content marketing on Facebook, but I love what Oreo is doing for so many reasons.

Let me list out 8 examples–with visuals, of course:

Building community by highlighting fan ideas

Creative use of imagery

Playing off current events (in a tasteful way)

Taking a stance in a cause they believe in

Using quotes as images

Having fun with its own product

Making holidays relevant

Playing off major sporting events