In this week’s show, Kevin and I talk 2015 trends. But, they may not be the trends you probably think of when you consider the onslaught of “prediction” posts we see every time this year.

SHOW NOTES – December 18, 2014

“App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands”

http://www.clickz.com/clickz/column/2386659/10-digital-marketing-predictions-for-2015

“How to measure the quality of your audience”

http://www.shiftcomm.com/2014/12/measure-quality-audience/

“How to Use Analytics to Build Your 2015 Marketing Plan”

http://www.shiftcomm.com/2014/11/how-to-use-analytics-to-build-your-2015-marketing-plan/

“Advanced analytics: position, velocity, and acceleration”

http://www.shiftcomm.com/2014/10/advanced-analytics-position-velocity-and-acceleration/

“PR needs to get acquainted with analytics”

http://www.shiftcomm.com/2014/12/pr-needs-get-acquainted-analytics/

“What’s next for visual design: 8 trends to watch in 2015”

http://digiday.com/sponsored/005-243-istockbcs-8-visual-design-trends-2015/

“The Marketing Companion Podcast: Our most valuable content lessons”

http://www.stitcher.com/podcast/the-marketing-companion?refid=stpr