That was a hot topic in this week’s Talking Points Podcaast, as Kevin Hunt and I sat down to debate. The conversation is based on a post on PR News on that very topic–does building relationships with journalists still work? Or, do journalists just want the straight information? Interesting discussion–and be sure to read the PR News post.
We also discussed LinkedIn publishing and if you should be posting original content on the platform–another interesting talker.
And finally, we talk about Derek Jeter’s new enterprise, The Players’ Tribune, and what it means for players, teams, leagues and yes, Jeets himself.
Take a listen.
SHOW NOTES – October 9, 2014
“6 Best Practices for Publishing Long-Form Posts on LinkedIn”
“We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts”
http://okdork.com/2014/09/09/linkedin-publishing-success/
LinkedIn Is Consolidating Its Publishing Empire In The Heart Of San Francisco
http://readwrite.com/2014/10/07/linkedin-content-san-francisco-office
“TEN DAY minnesotans”
http://www.exploreminnesota.com/travel-topics/10-day-minnesotans/
“Does ‘Building Relationships’ With Journalists Matter? Not If You Ask Journalists”
“The Top 10 Corporate Blogs of 2014”
http://socialfresh.com/the-top-10-business-blogs-of-2014
“Jeter announces formation of The Players’ Tribune”
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