In this week’s fourth episode, Kevin and I talk about Altimeter’s recent State of Digital Transformation study, a Geoff Livingston post about the post-social media era, and Microsoft’s employee communications efforts around recent layoffs.

As always, we’d love to hear your thoughts and feedback below in the comments, or on Twitter. Enjoy!

“The 2014 State of Digital Transformation”

http://www.briansolis.com/2014/07/2014-state-digital-transformation/

“7 Signs of the Post Social Media Era”

http://geofflivingston.com/2014/07/21/7-signs-of-the-post-social-media-era/

“Stephen Elop’s email to employees”

http://www.microsoft.com/en-us/news/press/2014/jul14/07-17announcement2.aspx

“Bad News Should Not Come Packaged as a 1,111-word Letter to Employees”

http://www.ishmaelscorner.com/2014/07/20/bad-news-should-not-come-packaged-as-a-1111-word-letter-to-employees/

“Text: Microsoft Executive Stephen Elop’s Email to Employees”

http://blogs.wsj.com/digits/2014/07/17/text-microsoft-executive-stephen-elops-email-to-employees/?mod=ST1

“Microsoft Just Laid Off Thousands of Employees With a Hilariously Bad Memo”

http://nymag.com/daily/intelligencer/2014/07/microsoft-lays-off-thousands-with-bad-memo.html

“Brand Journalism Is a Modern Marketing Imperative”

http://adage.com/article/guest-columnists/brand-journalism-a-modern-marketing-imperative/294206/

“You Had Me at the Subject Line”: New Reporter Survey on Press Releases Offers Best Pitching Practices as 100 Journalists Weigh In on How to Disrupt the Press Release”

http://www.bulldogreporter.com/dailydog/article/pr-biz-update/you-had-me-at-the-subject-line-new-reporter-survey-on-press-releases-

“Pittsburgh Mayor Hosts Quite Possibly the Best Reddit AMA Ever”

http://www.ignitesocialmedia.com/social-media-examples/pittsburgh-mayor-reddit-ama/